Something in the air - Microsoft acquire iView

[Radiohead]

Hot on the heels of Adobe's purchase of Pixmantec (Rawshooter), the Redmond giant has bought iView, purveyors of the superb iView Pro DAM.

FAQ (http://www.iview-multimedia.com/microsoft/faq_acquisition.php)

What's going on this week?

[emeyedeejay]

Must be swallow the competition week...

[DeadKenny]

Adobe's been snapping up a lot recently. Not sure if they're trying to eliminate competition or keen to expand into other areas by buying technology. That's certainly the way Microsoft operates when buying companies (see their recent shift into the anti-virus/firewall market).